A primer from Shreyas Doshi –
How is it that we all say we want the same thing i.e. to create tremendous value for our customers, to grow the company’s business and its positive impact, and yet we end up with such conflicting versions of “truth” in the throes of the inherent complexity of our work?
At least part of the answer lies in the observation that we are often speaking to each other in different languages, but are unaware of it. We litigate the minutiae of a decision, without recognizing that one of us is engaged in Product thinking & the other in Project thinking.Shreyas Doshi
Project Thinking:Shreyas Doshi
Project Thinking is about understanding expectations, formulating plans, marshaling resources, and coordinating actions to meet those expectations.
Product Thinking is about understanding motivations, conceiving solutions, simulating their effects, and picking a path based on the effects you want to create.