{"id":9,"date":"2018-11-27T03:19:55","date_gmt":"2018-11-27T03:19:55","guid":{"rendered":"https:\/\/www.nwlights.com\/?page_id=9"},"modified":"2019-06-10T17:54:52","modified_gmt":"2019-06-11T00:54:52","slug":"about","status":"publish","type":"page","link":"https:\/\/www.nwlights.com\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9\" class=\"elementor elementor-9\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d8d3a0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d8d3a0f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17b272e8\" data-id=\"17b272e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c401ebf elementor-widget elementor-widget-text-editor\" data-id=\"6c401ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NW Lights is a Product Management consulting company &#8211;\u00a0we help startups and other organizations create web products people will love to use.<\/p><p>We focus on <strong>new product development<\/strong> and\/or <strong>rethinking existing ones.<\/strong>\u00a0We operate our best when we are asked to think holistically &#8211; bringing together thinking on the Users, the Business and the Technology needed.<\/p><figure id=\"attachment_61\" aria-describedby=\"caption-attachment-61\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-61 size-medium\" src=\"https:\/\/www.nwlights.com\/wp-content\/uploads\/2018\/12\/what-is-product-management-300x212.png\" alt=\"\u00a9 2011 Martin Eriksson\" width=\"300\" height=\"212\" srcset=\"https:\/\/www.nwlights.com\/wp-content\/uploads\/2018\/12\/what-is-product-management-300x212.png 300w, https:\/\/www.nwlights.com\/wp-content\/uploads\/2018\/12\/what-is-product-management.png 495w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-61\" class=\"wp-caption-text\">\u00a9 2011 Martin Eriksson<\/figcaption><\/figure><p>We help our clients define what they need to build and how to do it best, considering their goals and capabilities.<\/p><p>We aim to be <a href=\"http:\/\/agilemanifesto.org\/principles.html\">agile<\/a>\u00a0and <a href=\"https:\/\/youtu.be\/fEvKo90qBns?t=145\">lean<\/a>\u00a0&#8211; we move things forward. We <a href=\"https:\/\/en.wikipedia.org\/wiki\/OODA_loop\">observe, orient, help decide, and act<\/a>.<\/p><p>Let&#8217;s <a href=\"mailto:andres@nwlights.com\" target=\"_blank\" rel=\"noopener\">connect.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NW Lights is a Product Management consulting company &#8211;\u00a0we help startups and other organizations create web products people will love to use. We focus on new product development and\/or rethinking existing ones.\u00a0We operate our best when we are asked to think holistically &#8211; bringing together thinking on the Users, the Business and the Technology needed. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.nwlights.com\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;About&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.nwlights.com\/index.php?rest_route=\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nwlights.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nwlights.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nwlights.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nwlights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9"}],"version-history":[{"count":10,"href":"https:\/\/www.nwlights.com\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":132,"href":"https:\/\/www.nwlights.com\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions\/132"}],"wp:attachment":[{"href":"https:\/\/www.nwlights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}